Marketplace to be Part of Morning Edition

NPR and American Public Media today announced that the daily business show Marketplace Morning Report will become part of Morning Edition this fall. A memo to stations said the "... move signals our shared commitment to deeper collaboration and focus on audience."

It will appear in the second hour of Morning Edition.

Here is the memo sent to stations today by NPR Chief Content Officer Kinsey Wilson and APM's COO Dave Kansas:

"Today we are announcing an important agreement between APM and NPR that will make American Public Media’s Marketplace Morning Report a daily feature of Morning Edition. This move signals our shared commitment to deeper collaboration and focus on audience.

"Starting this fall, Marketplace Morning Report will be part of NPR’s feed in the second hour of Morning Edition (in the E2). This new arrangement will broaden the reach of Marketplace Morning Report and allow NPR to make the best use of resources. NPR will maintain robust business and economic coverage through its business desk and Planet Money. NPR will produce the first E Segment (E1) each morning. Additionally, APM will continue separate distribution of all seven live feeds of Marketplace Morning Report. This will allow stations to carry Marketplace Morning Report in the E1 segment instead if they prefer.

"For the past 25 years, Marketplace Morning Report’s proven passion and expertise for this beat has brought an original voice and comprehensive coverage to business reporting. The program is a natural complement to Morning Edition’s in-depth national and international coverage. Many Member Stations across the country already make Marketplace Morning Report a regular part of Morning Edition. For their audiences, this change will be seamless.

"In a crowded and competitive media environment, collaboration is even more critical to public radio’s future. APM and NPR believe that working together will benefit our audience and Member Stations.

"We have posted the operational and business details of this new arrangement in an FAQ on the NPR Member Station website and the APM Stations website. We will also be discussing this announcement later today in the NPR clock webinar. We look forward to our coming conversations. In the meantime, please don’t hesitate to reach out to your NPR Member Partnership representative or APM sales representative if you have immediate questions or concerns."