Friday, April 4, 2014

Radio Still Has Power

No matter how you feel about the ACA, this Yahoo News headline  is important indicator on the relevance of radio these days...  Obamacare Enrollment Drive's Secret Weapon: Radio...  

"... for all the talk about social media and unorthodox strategies — the Administration relied heavily in the final stretch on a century-old way to reach the public: Radio."

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