Rosin Takes on Nationalization

In a recent blog post titled, What Nationalization Will Mean to American Radio, Edison Research President Larry Rosin asks:

"... will the nationalized radio content be so great, so amazing, so compelling, that the consumers of tomorrow will stay loyal to FM?"

He covers a lot of ground in his post, but the heart of his argument is:

"I went on record at Country Radio Seminar a few weeks ago against both Nationalization and Voice-Tracking, calling them a ‘disaster’ for the radio industry. That’s because I’ve been doing research on the American radio industry, but mostly on the consumers of radio for over a quarter century now, and I feel like I have a pretty good sense for what the ‘brand’ of radio is for people. And that brand is ‘local.’"

While Rosin's piece  focuses on commercial radio, it does offer some points to ponder for those in the public broadcasting realm.

Read Rosin's entire article.