Thursday, March 6, 2014

Online Listening Increases

Online radio listening continues to grow, according to the most recent edition of The Infinite Dial.

Prepared by Edison Research and its new partner in the survey, Triton Digital, the study found:
  • some 94 million Americans, or 36 percent of persons 12 and older,  listen online weekly.
  • 61 percent of Americans now own a smart phone
  • 31 percent of Americans listen to Pandora compared to 8 percent for the new iTunes Radio
  • weekly podcast use grew over last year's survey with 15 percent of Americans listening
For more details, see the complete report.

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