Nielsen's latest Total Audience Report, December 2014 shows that radio cume rose year to year for the 3rd quarter. All Access reports:"...radio's overall number of 2+ users was up to 258,734,000 in Q3 2014 versus 257,420,000 in Q3 2013. TSL, however, was down to 58:53 in Q3 2014 from 60:42 in Q3 2013."The report, which mostly discusses TV usage, also shows the same trend among African-American and Hispanic listeners.
"According to the report, this fragmentation doesn't apply just to technology; consumers' viewing and listening habits are following suit. The recent proliferation of new devices allows consumers to connect with content anytime and anywhere. TV is affected the most..."
No comments:
Post a Comment