Consider These Tips as you Prepare for November 17th
Programmers at stations across the country are working through new plans for Morning Edition and All Things Considered breaks as the deadline approaches for the clock change in November.
As you consider the new clocks, MEGS trainer and veteran programmer Scott Williams has some tips to consider about promotion and underwriting.
Promotion During Morning Edition-
When planning your breaks for Morning Edition, give the highest priority to forward, vertical and horizontal promos. If you have more than one promo in a break, be sure they are in chronological order to make it easier for the listener. If you have limited vertical promotion opportunities, give highest priority to what is on after Morning Edition and prioritize promotion of today’s All Things Considered.
Local Underwriting during Morning Edition-
When planning where to place local underwriting in Morning Edition, avoid stacking the credits. Listeners have clearly said that they can tolerate two underwriting announcements in a row but after that you are in danger of losing them. Also, try not to begin a break with local underwriting as I have yet to meet a listener who specifically tunes in for this content. Whenever possible, begin breaks with your positioning and local content that is important to the listener. Note that the hour no longer ends with national underwriting credits.
PRPD will offer more clock tips through the PRPD blog in the coming weeks.
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