Adobe & Nielsen to Launch Digital Content Ratings

In a new partnership, Adobe and Nielsen have announced plans for a Digital Content Ratings system.  While initially focused on TV and online video, the announcement states that it will include all kinds of digital content, including audio.

In an article today, Inside Radio reports:

The company’s long-awaited Digital Audio Measurement product will be rolled into the new more comprehensive digital service. “To be clear, Digital Content Ratings is not replacing or changing our Digital Audio Measurement plans,” a Nielsen rep tells Inside Radio. “The new audio service will be a component of the larger, comprehensive product that is Digital Content Ratings.” Incorporating streaming audio, from both broadcasters and pureplay streamers, into an all-encompassing digital ratings service may help elevate the medium in the eyes of the large ad agency holding groups that have already expressed support for Digital Content Ratings, including IPG Mediabrands and Starcom MediaVest Group