AIR recently posted an article by Will Coley titled, Eleven (Unpretentious) Ways to Promote Your Radio Story with Social Media, which answers the question, "How can producers plug into online networks to hook new listeners?"
Coley writes:
1. Determine your goals.
2. Follow the Social Media Golden Rule: “Share other people’s work as you’d like yours to be shared.”
3. Tell your Facebook friends about your process.
4. Use a URL shortener like Bitly.
5. Tweet with various hashtags.
6. Create a text overlay image to share on Facebook, Twitter, and Instagram.
7. Optimize SoundCloud tracks.
8. Ask others to embed it.
9. Make and share a micro-video.
10. Decide if you — or your distributor — want to “pay to play” with Facebook page “boosts.”
11. Ask for help from your sources and their networks.
Coley concludes:
2. Follow the Social Media Golden Rule: “Share other people’s work as you’d like yours to be shared.”
3. Tell your Facebook friends about your process.
4. Use a URL shortener like Bitly.
5. Tweet with various hashtags.
6. Create a text overlay image to share on Facebook, Twitter, and Instagram.
7. Optimize SoundCloud tracks.
8. Ask others to embed it.
9. Make and share a micro-video.
10. Decide if you — or your distributor — want to “pay to play” with Facebook page “boosts.”
11. Ask for help from your sources and their networks.
Coley concludes:
"At first, this list might look daunting, but bear in mind that the time investment decreases as this all becomes routine.
"More than anything, audio producers should understand that making a story doesn’t necessarily end when you export the finished file and send it to the distributor. At the end of the day, you want people to listen to your work. Why not help them find it?"Read the entire story.
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