NPR Adds Voice-Activated Underwriting

NPR will begin carrying messages provided by what is being billed as “the first interactive audio advertising service for Internet radio publishers."

NPR is the XAPPmedia's first media partner with a sponsorship message from Lumber Liquidators.

XAPPmedia says its hands-free, eyes-free ads provide voice-activated direct response to a streaming commercial’s call to action. 

A statement on XAPPmedia's website quotes CEO Pat Higbie:

“We launched XAPPmedia to provide a better interactive audio experience for consumers, publishers and advertisers. Our first product, XAPP Ads, makes it easy for publishers and advertisers to connect offers directly with the rapidly growing audience of mobile audio consumers. Our value proposition is pretty simple. Audio publishers need their ad inventory to generate more revenue while maintaining a great user experience. XAPP Ads leverage mobile, cloud and voice technologies to deliver choice for consumers, engagement and conversion for advertisers, and increase ad rates for audio app publishers.”