Next for HD Radio: Traffic Reporting, Addressability & More

What's up with HDX Radio these days?

Robert Struble, iBiquity’s chief executive, told the Wall Street Journal:

The next thing for us is real-time traffic reporting, the ability to transmit traffic data as its happening. Both car buffs and people just listening to the radio will want to use this. Also, we’re looking at addressability — things like targeted content, so a station can send content to a certain listening area and not another, which is one of the great things about multicast. And lastly, image support. With all these radios you’ve got great screens, especially in cars, so you’ll be able to see station logos, album art, maybe even sports scores. When you’re on a digital platform, you can just continue to grow and grow.

Read the full interview.