HD Radio Team Plans New Ad Campaign

The HD Digital Radio Alliance will launch a new ad campaign that focuses on HD Radio’s sound quality and access to more local stations. However, the ad push will also promote the first portable HD Radios.

The ad blitz begins Monday and runs on in the top 100 markets for 13 weeks.

Twice, a consumer electronics blog elaborates:

The new campaign, described as “light, fun and very informative,” introduces radio airwave explorer Jean Luc Tuner, who “discovers the beauty of upgrading to HD Radio technology — more stations for free,” the alliance said. They also explain, “If you don’t have an HD Radio, you’re not hearing HD Radio.”