Effron Joins The Takeaway at Executive Producer

A former major player in the MSNBC cable television operation has been named executive producer of The Takeaway, the morning drive-time show produced by Public Radio International and WNYC Radio, along with The BBC World Service, The New York Times, and WGBH Boston Radio.

Mark Effron, who spent four years as vice president of daytime programming at MSNBC, will join the program hosted by John Hockenberry.

Said Dean Cappello, chief creative officer and senior vice president of programming at WNYC"

"The world of journalism and media is changing so rapidly that public radio needs the experience and competitive savvy that Mark clearly brings. He's a great leader at a time of tremendous opportunity for The Takeaway and public media."

"Mark's extensive news experience at both the station and network level, along with his experience in new media, make him an ideal fit for this position," said Melinda Ward, Senior Vice President, Content at PRI.

Most recently, Effron helped develop and run Titan TV Media, a digital network that helps local affiliates to create fully-monetizable web properties. Effron is also a prolific writer on industry trends, with particular focus on those that involve the crossroads of new media and traditional media.