This is a quote from NPR's Andy Carvin:As social media strategist, my job is to develop ways for NPR to engage the public — and vice versa — as a way to expand and strengthen our journalism. Public radio has always had a strong community of listeners, but we didn't have the tools available for them to interact with us, and each other. Social media is changing all of that; "listeners" no longer have to be passive.This comes from an interview that appears on the Point of View blog. Carvin talks about social media, "friends" and embracing "your inner community organizer".
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It is not the end of so called passive listening. One of radio's most appealing characteristics is that nothing is required of the user, except to listen. The overwhelming majority of radio listeners choose merely to listen. They require nothing more from their radio stations than something good to listen to. This is not a bad thing!
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