PRI and NPR announced today that "PRI, Public Interactive, and NPR signed an agreement for NPR to acquire the assets of Public Interactive". A press release is posted at both the PRI site and NPR.org.Because this is a significant step in unifying public radio's internet presence and providing services to stations, for those who may not have access, here is the entire memo sent to NPR station reps earlier today,
Fr: Alisa Miller, CEO, Public Radio International (PRI)Dana Davis Rehm, Senior Vice President for Strategy and Partnerships, NPR
Re: NPR and PRI Announce Deal to Expand Digital Service to Stations Through Public Interactive
We are pleased to announce the first step toward achieving a significant new collaboration in public broadcasting. Today, PRI, Public Interactive, and NPR signed an agreement for NPR to acquire the assets of Public Interactive, laying the groundwork for a digital distribution infrastructure to serve stations, producers, networks, and their partners in the communities we serve. At the completion of the acquisition in late August, PI will become part of NPR, and PI’s 20 staff members will become NPR employees. The new unit will be led by Debra May Hughes, the current President and COO of Public Interactive, and will be guided by an NPR Board-appointed committee similar to that which guides today’s Public Radio Satellite System (PRSS).Merging the assets of PI with NPR enlarges the scale and scope of digital services for the benefit of all public radio constituents. It aligns resources, expertise, and station relationships to grow stations’ websites and digital services to make public radio a more powerful presence online. This goal is central to our industry’s success as we look to further engage listeners and provide relevant content on a variety of platforms. The exploratory work of public radio’s Digital Distribution Consortium and previous efforts such as the Public Service Publisher Initiative identified the needs for a collaborative system for public media web content exchange that would mirror what today’s PRSS does for broadcast content.
The time for investment in this area is now. Public media’s web capabilities are dramatically under-resourced and clearly, we need to pool resources to develop our collective potential.
We have posted a Q&A on the NPR station site that delves into different facets of this decision, and would like to call your attention to several station benefits:
• PI will support and expand the array of digital products and services now available to public broadcasting stations.
• PI-designed digital tools and services will include significant NPR content from which clients can select, in addition to content from PRI, BBC, Reuters, and other producers.
• While PI will maintain its current service model, it will create a new array of opportunities that will benefit the system as a whole.
• PI offers new distribution opportunities for all public media content producers.
• PI will become part of NPR but as with PRSS, PI will remain “customer and content neutral,” serving stations, producers, and networks equally.Bringing PI and NPR together affirms the industry-wide learnings from the New Realities process to which many of you contributed, and which resulted in the NPR Board-approved Blueprint for Growth. This is an exciting development, and it is one that we feel will bring meaningful gains for your station in the digital environment. Both NPR and PRI are eager to hear your ideas about how PI could be of service to you as it moves forward.
This summer and fall, we will have the opportunity to discuss, through a series of special consultations, how PI’s services can be enhanced to best meet the needs of stations, producers, and our industry as a whole. We look forward to hearing your insights during these consultations. In the meantime, feel free to contact your PRI or NPR station relations manager with any comments or thoughts you may have.
PD's attending the upcoming Public Radio Programming Conference will be able to participate in the referenced consultations in special small group meetings being arranged in by PRPD in cooperation with NPR. Look for further information as the conference approaches.




















