Mark Ramsey, CEO of Hear 2.0 and Mercury Media Research, reported on an RRC report showing that Spring data (P12+, Monday through Sunday 6 a.m. to midnight) shows CPB-stations set a record AQH share of 5.2 percent. And, he said he expects that to carry through the fall.
But, Ramsey drops the other shoe with a thud: while the number of Americans listening to radio (92.5 percent) fell only one-tenth of 1 percent, time spent listening dropped by 45 minutes from the same period a year ago.
Wednesday, November 5, 2008
Subscribe to:
Post Comments (Atom)
1 comments:
On the subject of radio, do the figures include internet streaming of terrestrial radio, or just terrestrial radio?
Even when I am home, with four complete component sound systems, my "radio" listening, mostly to WNYC, New York Public Radio, and WPRB, Princeton, NJ is done on my computer.
One on-air person at a terrestrial station actually recommends the outlet's web stream because the "reception" is better than with FM.
Post a Comment