Change: A Look Inside Colorado Public Radio

A detailed article in The Denver Post examines many of the continuing issues facing public radio PDs in the context of life at Colorado Public Radio.

Local vs. national:

"The thinking at Colorado Public Radio is simple: The more local, the better. The more objective, non-opinionated local news the outlet can offer, the more satisfied its managers will be, and the happier the funders will be."

Audience growth:

"While CPR seems fairly conservative, even by public radio standards, it does have a consistent voice. That's both a strength and a roadblock to growth: If the intention is to expand the audience, there's a need to bring in people who don't ordinarily listen."

Collaboration:

"A consortium called News Network of the Future is at work informally, using regional and local reporters to share expertise. The Northwestern News Network similarly has established a production bureau, using resources from four states including Colorado. Collaborations with Rocky Mountain PBS are also underway. "

Radio on the Web:

"Until the future arrives, there's plenty of good radio available via computer."