Got Radio?

Radio Heard Here is the catch phrase of a new campaign to increase radio listenership in younger demographics that launches today at the NAB Conference in Las Vegas. But, at the same time, a new study predicts that the Internet will garner more advertising revenue in 2009 than radio.

Jeff Haley, CEO of the Radio Advertising Bureau tod Ad Age: "It's a flexible, easily-accessible phrase that can stand for a lot of things and can move from place to place to really be relevant."

Ad Age also reports that Zenith Optimedia's March 2008 Ad Spend forecast forecasts that online advertising will reach $23 billion compared to $21.9 billion spent on radio. The article also says:

"The study paints an even gloomier picture for radio's growth through 2010, projecting a steady 1.6% year-over-year growth through 2010 where other media like online and cable television will see increases of 5% to 6%."