Arbitron, Edison Survey Use of Various Platforms

Listeners are exploring other platforms for listening to radio programming, but are not doing so at the expense of over-the-air broadcasts. That's according to The Infinite Dial 2007: Radio's Digital Platforms, a new study by Arbitron and the Edison Media Research. Their joint release said findings include:

• AM/FM radio continues to have a big impact on people’s lives.
• Those who listen to digital radio platforms do not spend less time listening to AM/FM radio.
• The weekly Internet radio audience remains steady over the past year at an estimated 29 million.
• iPod/Portable MP3 player ownership continues to rise.
• Fewer than 10 percent report less time with over-the-air radio specifically due to time spent with their iPod/portable MP3 player.
• Awareness of HD Radio nearly doubled in the past year, but that has not yet translated into high interest.
• While awareness of podcasting is up significantly, usage of audio podcasting is only up slightly.

Study summary